Now matching across Australia

Foundation,personally matched.

Stop settling for almost-right. Alyssa Jade pairs an in-person shade match with a seasonal subscription — and re-matches you every six months as your skin shifts. Your perfect formula, delivered on repeat.

No spam — just an invite when consultants open in your area.

Loved by premium beauty clients Cancel or pause anytime
A client with a luminous, well-matched complexion

Your match

Warm Honey 14

Golden undertone · Demi-matte

Matched by

Your consultant

60–80

Pre-formulated shades

6 mo

Automatic re-match

$50–$70

Premium per foundation

100%

Matched on real skin

The foundation problem

Every brand sells a shade. Almost none of them sell your shade.

Online swatches lie. Department-store lighting lies. So you buy, you compromise, and a half-used bottle joins the drawer. Alyssa Jade fixes the root cause: a human match on real skin, a curated formula, and a subscription that keeps it right as your skin changes.

How it works

Four steps to foundation that finally fits.

01

Take the skin quiz

Answer a few questions about your tone, undertone and skin type. Our AI narrows the library to your closest matches before you ever meet a consultant.

02

Match in person

An independent consultant confirms your shade on your skin, in natural light — the way a foundation should always be chosen.

03

Subscribe seasonally

Your formula arrives on a seasonal schedule, so you never run dry. Premium, pre-formulated, and made for your skin.

04

Re-match every 6 months

Skin shifts with the seasons. We re-match you automatically twice a year, so your foundation is always right — never near enough.

Why it works

Personalization, built into every layer.

AI shade matching

An intelligent engine reads your quiz answers and skin data to recommend your best-fit shades from 60–80 pre-formulated options.

A curated shade library

Not endless guesswork — a refined, expert-built spectrum of undertones and depths designed to actually find your skin.

Automatic seasonal re-match

Your tone and condition change. Every six months your consultant re-evaluates and adjusts your formula for you.

Formulated for skin health

Premium formulations chosen for how your skin behaves — not just how it looks the moment you apply.

A real human relationship

A dedicated consultant who knows your skin and your history — personal, trust-driven, and impossible to replicate online.

Flexible & in your control

Pause, skip a season, or change your formula anytime. Your introductory pricing is locked in for three months.

The shade library

60–80 shades, expertly formulated — one of them is yours.

We didn't build an overwhelming wall of bottles. We built a precise, pre-formulated spectrum across undertones and depths, so your consultant can place you exactly — not approximately.

Find your shade
A range of foundation shade swatches and bottles
A beauty consultant ready to build her own micro-business
For makeup artists & beauty pros

Build a consultant business with recurring income.

Turn your eye for skin into a micro-business you own. You keep your client relationships, and you earn recurring commission on every seasonal refill — not just the first sale.

  • Own your client relationships — they're yours, not ours.
  • Recurring commission on every subscription refill.
  • Tools, training and the full shade library provided.
  • Flexible, autonomous income on your own schedule.
Become a consultant
Pricing

Premium formulas. Honest, tiered pricing.

Priced per foundation and delivered on your seasonal subscription. Lock in introductory pricing with the three-month launch plan.

Essential

Your matched everyday foundation

$50/ foundation
  • One core pre-formulated shade
  • Seasonal delivery subscription
  • 6-month automatic re-match
  • Dedicated consultant
Get started
Most popular

Signature

Most popular — refined coverage & finish

$60/ foundation
  • Premium formulation tier
  • Priority seasonal delivery
  • 6-month automatic re-match
  • Dedicated consultant
  • Introductory 3-month launch pricing
Get started

Luxe

Exclusive luxury formulations

$70/ foundation
  • Top-tier luxury formula
  • Concierge seasonal delivery
  • 6-month automatic re-match
  • Dedicated senior consultant
  • Early access to new shades
Get started

Sample pricing for illustration. Final formulation tiers confirmed during your consultation.

Loved by clients & consultants

The end of the half-used drawer.

Fifteen years of foundation that was almost right. My consultant matched me in ten minutes and I haven't thought about it since.
Ava M.

Ava M.

Melbourne, VIC

The re-match in autumn caught a change in my skin I hadn't even noticed. It just arrives, and it's always correct.
Mei L.

Mei L.

Sydney, NSW

I built a consultant business around clients I already loved working with. The recurring refills changed my income entirely.
Harper R.

Harper R.

Makeup artist · Brisbane, QLD

Questions

Everything you might be wondering.

An independent Alyssa Jade consultant near you assesses your skin tone, undertone, and condition in person — in natural light, on your skin, not a screen. They pair you with one of our 60–80 pre-formulated shades and confirm the formula that suits your skin type.

Your matched foundation is delivered on a seasonal cadence so you never run out. Every six months your consultant re-matches you automatically, because skin tone and condition shift with the seasons, sun exposure, and time.

Yes. Subscriptions are flexible — you can pause, skip a season, or change your formula through your consultant at any time. The three-month launch lock-in simply unlocks your introductory pricing.

Foundations are premium-priced between $50 and $70 depending on the formulation tier, with luxury formulations at the top of the range. New clients receive an introductory discount on the three-month subscription.

Beauty professionals can build a consultant micro-business: you own your client relationships and earn recurring commission on every seasonal refill. It's designed for income autonomy, not one-off sales.

We're launching with independent consultants across Australia, opening city by city. Join the waitlist and we'll let you know the moment matching opens near you.

Join the waitlist

Your perfect foundation is waiting to be matched.

Be first to book an in-person match when consultants open in your city. No commitment — just an invitation when we're near you.

No spam — just an invite when consultants open in your area.